Is the Future of Freight Pricing Already Here with AI?

In a freight forwarding organization, ricing remains one of the last areas to undergo digital transformation. Many pricing teams still rely on manual processes to manage and discover freight rates, creating bottlenecks that hinder efficiency and adaptability.  But we can’t really blame them, now. Can we?

The main challenge in adopting digital alternatives is the ease of use and the ability to adapt to evolving market needs, especially for teams that can't readily go for big, expensive solutions.

The Bottleneck: Ease of Use and Affordability

Switching to new digital tools can be daunting, often requiring significant time and resources for onboarding and integration. Many systems demand users adapt to rigid workflows, which can be a major barrier to adoption. For pricing teams, finding a solution that is both effective and affordable is critical.

The Bridge: Intelligent Automation with AI

What we are most excited about is, the bridge that is now established to what the industry was not able to solve before.